Four former female Nike employees filed a class-action lawsuit against the company in August 2018. Nike Inc. understands that talent and innovation go hand-in-hand. Strong Organizational Culture: How Nike Drives Innovation, What a Modern Corporate Culture Looks Like: Google, Nike & Facebook Know! Nike Organizational Culture Strategy Essay. It … This field is for validation purposes and should be left unchanged. The company believes that this feature of the corporate culture leads to a dynamic workforce. The consumer decides. Inclusive. Diversity promotes Nike’s creativity, innovation, brand image and, consequently, competitive advantage. Here are a few secrets to the strong organizational culture that has made Nike’s enduring growth possible: 1) Know who you are. It’s a nod to Phil Knight (Nike’s founder) who sold shoes in the back of his RV. Eventually it will allow you to custom fit a shoe to your exact foot shape. Creately diagrams can be exported and added to Word, PPT … 4) Feed your tribe-lore. Nike’s workers are given a set of instructions, rules and expectations on how to do their jobs, with consideration for their relations with customers and other employees. Creativity fuels our culture. Profits have grown 57% and Nike’s market cap has more than doubled. This controlled autonomy keeps Nike’s brand consistent and ensures a certain standard of customer service and product delivery, while also affording separate regional and product brands the flexibility to satisfy niche customer needs and demands. Nike is similar to other household name companies who have succeeded based on creating a “cool culture” – Apple, Google, Amazon, Zappos have all built cult-like status with powerful corporate cultures that attract and retain people who all feel a sense of belonging to a “tribe with a purpose.” In Nike’s case, tribal identity is “We have the best-kept secrets.” Not every organization can pull this off. As one of the giants in the global athletic shoe, apparel and equipment market, Nike Inc. continues its policies and strategies to promote an organizational culture that reinforces business resilience and competence. In addition to engaging community leaders, Nike works in house to inspire a culture of purpose. I’ve said before that Nike’s culture is young and irreverent and I’m neither. The culture is sort of like an individual’s personality: you don’t get to dictate what it is going to be. Organizational Culture of Nike 1. Nike Inc. All rights reserved. Valmohammadi, C., & Roshanzamir, S. (2015). Nike Is Trying to Build a Culture That Is ‘Truly Inclusive, Respectful’ After New York Times Investigation. It’s the fundamental DNA on which the company is built. Nike’s many divisions operate pseudo-independently within the overall Nike brand name. Simplify and go. Corporate Culture, Innovation Culture, Organizational Culture, Pingback:What a Modern Corporate Culture Looks Like: Google, Nike & Facebook Know! "Nike Organizational Culture" Essays and Research Papers . The firm has chosen, from different types of organizational structures, the one that suits them the most. Nike’s organizational structure is one of the best organizational structure examples in the world. The clock inside the Winnebago reads 2:59 all day. What makes the Nike suit different is that it aims to take down an alleged system of discrimination in which harassment is only one part of a larger problem. 11 - 20 of 500 . As such, Nike uses training programs to maintain employee talent. At Nike, creative control needs to be in the hands of those who have outstanding instincts for “what’s going to work in the market.” (Per #2 above, when you go “all in,” you’d better be right most of the time). “Know who you are” at Nike means the strong organizational culture inside is aligned with how customers view the company – there is no disconnect between the internal and external brand. Bedarkar, M., Pandita, D., Agarwal, R., & Saini, R. (2016). Remember the man [the late Bill Bowerman, Nike co-founder]." Nike’s culture is not the same as me. Organizational culture We are on the offense—always. Decision making at Nike is not about “empowering the masses.” While creative idea-generation is at the heart of the culture “the people who curate and make the decisions is a pretty damn short list.” The key is that people understand the process and know how it works in your business. The purpose of this cultural characteristic is to minimize barriers to employee performance. Org chart highlighting visualizing the Nike organizational structure. The company supports this feature of the corporate culture through a team-based approach to management. Nike has an organizational culture that encourages human resources to behave in ways that address business objectives. Nike is a powerful example of corporate culture because Parker is serious about reinvigorating his organization on a regular basis. Additionally, Nike's organizational culture's diversity and inclusiveness elements help build workplace productivity. Edit it online with your organizational information and import it as an image or PDF.--You can edit this template and create your own diagram. 3) Be control freaks, in the right ways. A suitable recommendation is for Nike to increase its investment in managerial personnel to balance the effects of its corporate culture. The characteristics of this culture ensure that the company continues its competitive advantage in the global sports shoes, equipment and apparel market. The following main characteristics of Nike’s corporate culture sustain business and market competence: Talented. However, a disadvantage is the potential reduction in managerial efficiency. Nike is a brand. Organisational culture is defined as a "consistent, observable pattern of behaviour in an organisation" (Watkins, 2013). Nike’s annual revenue hit $24 billion last year, a 60% increase since he took the reins as CEO in 2006. By continuing your navigation, you consent to their use. They released two breakthrough products which are game-changers for the apparel company: Fuel Band (an evolution of the Livestrong band that allows you to track your activity level during the day and share it digitally) and Flyknit (an innovation in simplifying the manufacturing and fit of shoes). Other than the focus on innovation, Nike made corporate responsibility as part of its organizational culture. “Great ideas have something in common with bad ones: Early on, they both sound ridiculous.” But Flyknit, once approved, required a complete reinvention of manufacturing and engineering processes, as well as the supply chain model. Learn how your comment data is processed. |  Sitemap  |  Privacy Policy. Copyright by Panmore Institute - All rights reserved. The company is known for cutting-edge sports shoes, apparel and equipment. The guidelines of improvement: Relations among organizational culture, TQM and performance. | Corporate Culture Pros. “Companies fall apart when their model is so successful that it stifles thinking that challenges it. Nike is a company. The women filed their case against the sportswear company claiming that the company violated the Equal Pay Act. All solutions available via virtual training and coaching. The headquarters needs to create a common identity and culture, where everybody feels and identifies with a company culture that embraces closeness to the end consumers needs. Master the fundamentals. One example is … Nike’s culture is not the same as me. The organizational culture of Nike incorporates several important norms that are critical for the performance of this company and its competitiveness. Nike Inc. emphasizes inclusiveness in its organizational culture. The vision statement of Nike is brief and to the point. According to these women, Nike has a toxic company culture for women. Employees love being inside the secret, and the customers can’t wait to get in on it. The way Nike fosters this in the culture is not just about trade secrets, or the irresistible pull for “people wanting to be in on the secret.” Those are both important. If you have an organization like Zappos, you have to empower people on the front lines to make certain decisions. Evolve immediately. Alebeek, Vice President for Operations, Nike Head Office) Structure needs to be supported by a strong organizational culture and corporate identity. For GDPR compliance, we do not use personally identifiable information to serve ads in the EU and the EEA. When an organization that depends on innovation has 44,000 employees, its CEO should be concerned. Do the right thing. An advantage of Nike’s organizational culture is its support for new product development. This feature of the corporate culture maximizes Nike’s product development cycles, especially in creating new designs for its sports shoes, apparel and equipment. Click here for instructions on how to enable JavaScript in your browser. | Corporate Culture Pros. Training programs are designed to uphold such corporate culture that aligns with the Nike brand image for sports footwear, apparel and equipment. Are you in or out? Examining the Impact of Organizational Culture on Customer Centricity in Organizations: An Analysis. With our open and global mindset, we're constantly curious about the world. This feature of the organizational culture minimizes problems in Nike’s workforce and supports streamlining athletic shoes, apparel and equipment design and production processes. The company continually sponsors a lot of development projects in developing countries and strives to grow in a sustainable economy where people, money, and the … Nike Drives innovation, brand image and, consequently, competitive advantage C., &,... Nike & Facebook know find out more about cookies or to switch them off training programs designed. In 190 … Additionally, Nike Head Office ) structure needs to be part of an and! Its investment in managerial efficiency to serve ads in the EU and the EEA from Panmore and. Continuing your navigation, you consent to their use to being you, in the world for product! Inspire a culture of Nike or to switch them off women, Nike Head Office ) needs... 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