In the clip, the characters' band uniforms are recolored green after the Stars. She is an Audiovisual Communication graduate that wanted to be a filmmaker, but life had other plans (and it turned out great). [425], In April 2019, Nickelodeon released a series of toys adapted from various SpongeBob Internet memes. But SpongeBob is so unique, it's hard to say if it will ever be repeated. So the episode I stumbled upon was Dunces and Dragons. Hillenburg modeled Mr. Krabs after his former manager at a seafood restaurant, whose strong Maine accent reminded Hillenburg of a pirate. [77] Voice acting veteran Clancy Brown voices Mr. Krabs, SpongeBob's boss at the Krusty Krab. [386][387] The contest encouraged fans and filmmakers around the world to create original short films inspired by SpongeBob for a chance to win a prize and a trip for four people to a screening event in Hollywood. [159][160] Two years later, the series had firmly established itself as Nickelodeon's second highest-rated children's program, after Rugrats. [284] As part of CBS All Access's rebranding plan, the series joined along with other ViacomCBS shows on July 30, 2020. Many of us grew up watching SpongeBob Squarepants — the beloved, yellow sea sponge who lived in a pineapple under the sea. The shenanigans SpongeBob got himself into alongside his BFFs, Patrick Star, Sandy Cheeks, and Gary the snail (mostly while annoying Squidward) are still quote-worthy today. [138][139][140] It was released as part of a five-episode DVD set on November 10, 2009. [266][267][268] In 2012, MSN cited a post on the Encyclopedia SpongeBobia Wikia, which said that many fans felt the series had "jumped the shark" following the release of The SpongeBob SquarePants Movie and that online fansites were becoming "deserted". Recurring locations within Bikini Bottom include the neighboring houses of SpongeBob, Patrick, and Squidward; two competing restaurants, the Krusty Krab and the Chum Bucket; Mrs. Most of the dialogue and jokes are added during this stage. [162] The popularity of SpongeBob has translated well into sales. [416][417][418] Shoppers can dress their SpongeBob and Patrick plush in a variety of clothing and accessories. [58], On December 13, 2014, it was announced that Hillenburg would return to the series in an unspecified position. It's how the stuff we like was recorded". He settled on the name "SpongeBob". [16], Since 2004, the SpongeBob crew has periodically collaborated with the LA-based animation studio Screen Novelties to create stop-motion sequences for special episodes. [263] "SpongeBob, You're Fired", a 2013 season 9 episode, caused widespread controversy and sparked a political debate over its portrayal of unemployment;[263] after Fox News and the New York Post commented on the episode, Media Matters for America accused the two organizations of using the episode to "attack the social safety net". [83] Electronic sound effects are underlaid by the series' audio engineers to create a robotic sound when she speaks. View discussions in 1 other community. Every time she manages to commit to a TV show without getting bored, an angel gets its wings. As a late recruit to Rocko's Modern Life, he had not established much of a relationship with Hillenburg before SpongeBob's conception. [231][232] According to the website that uploaded the video, this is one of the "most popular marching songs" in the Russian military. [85] He elaborated in a 2012 interview, saying, "I always enjoy the back-and-forth. Despite his mental setbacks, Patrick sees himself as intelligent. [127][132][133], Nickelodeon continued celebrating the anniversary through the rest of the year. [157] The "Best Year Ever" continued into 2020 culminating with the August 14 release of The SpongeBob Movie: Sponge on the Run. [105] It was re-enlisted in 2009 to create an exclusive opening for the series' tenth anniversary special. [167] Its ratings at that time were almost equal to SpongeBob SquarePants' then-average of 2.2 million viewers per episode. The series takes place primarily in the fictional benthic underwater city of Bikini Bottom located in the Pacific Ocean beneath the real-life coral reef known as Bikini Atoll. Elements of Kenny's own personality were employed to develop the character further. [60] In 2009, executive producer Paul Tibbitt said: "The first season of SpongeBob was done the old-fashioned way on cells [sic], and every cell sic had to be part-painted, left to dry, paint some other colors. [81] Since other voices had been found for the main cast already, Lawrence began by voicing a variety of minor characters. He created a precursor to SpongeBob SquarePants: a comic book titled The Intertidal Zone used by the institute to teach visiting students about the animal life of tide pools. It has received worldwide critical acclaim since its premiere and had gained enormous popularity by its second season. [59] Hillenburg appointed Paul Tibbitt, who had previously served on the show as a writer, director, and storyboard artist, to take over his role as showrunner to produce additional seasons. Wednesday is recording day, the same schedule followed by the crew since 1999. Her friend said to Grillo that Lawrence had "an interesting voice". A feature film, The SpongeBob SquarePants Movie, was released in theaters on November 19, 2004. ; both of these were changed as the name was already trademarked. Over time I had less and less time to watch it and only really watched when there was nothing else on. It's the most charming toon on television, and one of the weirdest. Leading up to the release of the series, Hillenburg said, "I'm hoping that fans will enjoy finally having a SpongeBob comic book from me. Check out the official poster for #SpongeBobMovie: Sponge on the Run and don't miss the trailer tomorrow! "SquarePants" was chosen as a family name after Kenny saw a picture of the character and remarked, "Boy, look at this sponge in square pants, thinking he can get a job in a fast food place. [67][68] Instead, storylines are developed by a team of five outline and premise writers. "[373], Numerous video games based on the series have been produced. His role and distinctive manner of speaking are references to the oceanographer Jacques Cousteau. [173][174] A Nickelodeon spokesman said SpongeBob is performing consistently well and remains the number one rated animated series in all of children's television. Skeptics initially doubted that SpongeBob could be popular in Japan, as the character's design is very different from already popular designs for Hello Kitty and Pikachu. SpongeBob SquarePants, The Broadway Musical premiered in Chicago in 2016 and opened on Broadway at the Palace Theatre on December 4, 2017. The marathon finished on Sunday, with a countdown of episodes picked by celebrities and the premiere of ten new episodes. This included Plankton, who was initially only set to appear in one episode. [343][344] The film has a budget similar to the previous film and cost less than $100 million to produce. oh, and so is Harry Potter. [56] Hillenburg recalled in 2012 that Nickelodeon told him, "Our winning formula is animation about kids in school... We want you to put SpongeBob in school. The series officially premiered on July 17, 1999. [Talley and I] start to actually overlap so much talking to each other that [the voice directors] have to tell us, 'hey, stop doing that, separate what you're saying! "; Johnny Depp as the voice of the surf guru, Jack Kahuna Laguna, in the episode "SpongeBob SquarePants vs. [169][170] The average number of viewers aged two to eleven watching SpongeBob at any given time dropped 29% in the first quarter from a year earlier, according to Nielsen. [147][153][154] The "Best Year Ever" also introduced an official SpongeBob SquarePants YouTube channel and a new mobile game based on the series, along with new toy lines. "[41] Once Hillenburg had given it some thought and decided to bring Drymon on as creative director, the two began meeting at Hillenburg's house several times a week to develop the series. [331] Titan Magazines also teamed up with Lego to release a limited edition SpongeBob-themed comic.[332]. Lawrence called improvisation his "favorite part of the voice over" in 2009. ", "SpongeBob kicks off new Paramount Ani division", "New SpongeBob SquarePants movie will be released in 2014", "Paramount to Release 'SpongeBob' Movie in 2014", "@ParamountPics is in development on sequels to existing franchises: @WorldWarZMovie, @JackReacher & @SpongeBobMovie - TD", "Paramount's 'The SpongeBob Movie' To Soak Up Mid-July 2020", "SpongeBob Is Back! As a result, Hillenburg decided to focus on a single main character: the "weirdest" sea creature he could think of. [36] An old oil painting of a pirate is used in the opening sequence. At the same time when Hillenburg, Derek Drymon and Tim Hill were writing the pilot "Help Wanted", Hillenburg was also conducting auditions to find voices for the characters. This week, comparing two things to the perpetually warring Krusty Krab (good) and Chum Bucket (bad) burger restaurants is all the rage. According to writer and storyboard artist Luke Brookshier, "SpongeBob is written differently to many television shows". [67] Unlike most of its contemporaries, SpongeBob SquarePants does not use written scripts. [41], While pitching the cartoon to Nickelodeon executives, Hillenburg donned a Hawaiian shirt, brought along an "underwater terrarium with models of the characters", and played Hawaiian music to set the theme. You know, we could have Bruce Willis do this voice.' The Internet Portrayed by SpongeBob. [12], Kids' meal tie-ins have been released in fast food restaurants in many parts of the world, including Burger King in Europe and North America, as well as Wendy's in North America, and Hungry Jack's in Australia. Recurring guest voices include: Ernest Borgnine, who voiced Mermaid Man from 1999 until his death in 2012;[93] Tim Conway as the voice of Barnacle Boy from 1999 until his death in 2019;[94] Brian Doyle-Murray as the Flying Dutchman;[95] and Marion Ross as Grandma SquarePants. The fifth season episode "Pest of the West", one of the half-hour specials, was the first episode where the crew applied this method. [324][325][326] The series was published by Hillenburg's production company, United Plankton Pictures, and distributed by Bongo Comics Group. "The children who watched the cartoon were operating at half the capacity compared to other children. ", "ViacomCBS Debuts Expanded and Enhanced CBS All Access", "Nickelodeon shows now available to watch on Hulu Plus", https://www.sanity.com.au/products/2531310/Spongebob-Squarepants---Season-9, "SpongeBob SquarePants: The Complete Tenth Season", https://www.sanity.com.au/products/2531311/Spongebob-Squarepants---Season-10, https://www.deepdiscount.com/spongebob-squarepants-the-complete-eleventh-season/032429334718, https://www.facebook.com/tvshowsondvd/posts/10157720266186063?__xts__%5B0%5D=68.ARDFqvxerhNHaS7NoiFyq56vWA12Fkcz9OJj48MiY70LoxS8SVXpdLNe6feKLsgHDokKsOqVx0uPsvfU4CQfCV_dks1pBwdHBervPPn0yGwQrwxgOPjyMsbA9VLkQNUDtkh-MT6y8_tnq52jBXeL-ZnDw2A6uCZ_q9AdvCAoQDT7CWonIgkc1Q68K-TceqkQoJZZGNo4I2j2uwqlK2we3tA-NozRAGTvmRxLOvug9y4eUhrhgf99E5Nwk26OtP-y63Jl7mPLcJOxvNcv_OWD14_sm5hA3aqa4XYJ64iquBL7SpRxHIGJW94VNDksWWyyOVtWR0xaIKX988ZLZYDn&__tn__=K-R, https://www.sanity.com.au/products/2531312/Spongebob-Squarepants---Season-11, https://www.facebook.com/tvshowsondvd/posts/10158575759441063?__tn__=K-R, "SpongeBob Comics #1 debuts from United Plankton Pictures", "CR Holiday Interview #14 – Steve Bissette", "SpongeBob SquarePants Magazine 100th Issue", "SpongeBob SquarePants Magazine @ Titan Magazines", "SpongeBob LEGO limited edition magazine launches", "APM Film and Television Composer Gregor Narholz Signs on to Score Activision's X-Men(TM) Legends Sequel", "Is Paramount Prepping an Animated 'Legend of Korra' Movie? Nickelodeon's parent company Viacom purposefully targeted marketing at women there. [110] Tom Kenny, who is normally uninvolved in the writing process, contributed to the episode's plot; he said in 2012 that he and Nickelodeon "wanted to do something just like those old school, stop-motion Rankin-Bass holiday specials ... which I watched over and over again when I was a kid growing up in Syracuse. The finished animation has been created overseas at Rough Draft Studios in South Korea. I watched Jimmy Neutron and my favorite until I discovered the chipper yellow guy was The Fairly OddParents. Despite the show's variety of settings, there are still plenty of situations which we can all relate to. [39][42], Hill contributed scripts for several first-season episodes (including the pilot)[49][50][51][52] and was offered the role of story editor, but turned it down—he would go on to pursue a career as a family film director. Breakfast food is life and coffee is what makes the world go round. [279], On August 10, 2020, it was reported that a Patrick Star talk show titled The Patrick Star Show was in development with a 13-episode order. [171] He added, "There is nothing that we have seen that points to SpongeBob as a problem. [231] The video garnered nearly 50,000 views within its first week. [247] The group sought to have the series banned, along with several other popular children's properties. [41][69] Another series' writer, Merriwether Williams, explained in an interview that she and Mr. Lawrence would write a draft for an episode in an afternoon and be done at 4:00 pm. [41] Fagerbakke auditioned for the role of Patrick after Kenny had been cast. [371][372], On May 23, 2015, an interactive 3D show titled SpongeBob SubPants Adventure opened in Texas at Moody Gardens. [42] Kenny said, "That's another thing that's given SpongeBob its special feel. [262] "SpongeBob's Last Stand" and "Selling Out" have been criticized for promoting environmentalism and left-wing politics because of their negative portrayal of big business. [41][58] For example, the episode "Sailor Mouth", where SpongeBob and Patrick learn profanity,[58] was inspired by creative director Derek Drymon's experience as a child of getting into trouble for using the f-word in front of his mother. Some fans of SpongeBob SquarePants might argue that Patrick Star is SpongeBob's one and only true best friend, while other fans might argue that Sandy Cheeks is actually a better friend to SpongeBob. "[216] In 2013, the publication ranked SpongeBob SquarePants the eighth Greatest TV Cartoon of All Time. The SpongeBob SquarePants Movie – Music from the Movie and More... Music from The SpongeBob Movie: Sponge Out of Water, SpongeBob SquarePants: The New Musical (Original Cast Recording), SpongeBob SquarePants 4D: The Great Jelly Rescue, Annie Award for Best Animated Television Production, Daytime Emmy Award for Outstanding Children's Animated Program, TCA Award for Outstanding Achievement in Youth Programming, War in the Gulf: Questions & Answers with Peter Jennings, https://en.wikipedia.org/w/index.php?title=SpongeBob_SquarePants&oldid=1002362823, 1990s American animated television series, 1990s American satirical television series, 1990s American surreal comedy television series, 2000s American animated television series, 2000s American satirical television series, 2000s American surreal comedy television series, 2010s American animated television series, 2010s American satirical television series, 2010s American surreal comedy television series, 2020s American animated television series, 2020s American satirical television series, 2020s American surreal comedy television series, American children's animated comedy television series, American children's animated musical television series, American television series with live action and animation, Television shows adapted into video games, Pages containing links to subscription-only content, Articles with dead external links from October 2020, Short description is different from Wikidata, All Wikipedia articles written in American English, Articles that may be too long from July 2020, Wikipedia indefinitely semi-protected pages, Wikipedia indefinitely move-protected pages, Wikipedia articles in need of updating from September 2020, All Wikipedia articles in need of updating, Wikipedia articles needing clarification from June 2020, Wikipedia articles in need of updating from May 2018, Official website different in Wikidata and Wikipedia, Wikipedia articles with MusicBrainz work identifiers, Wikipedia articles with WorldCat-VIAF identifiers, Creative Commons Attribution-ShareAlike License, "SpongeBob Closing Theme", composed by Steve Belfer, This page was last edited on 24 January 2021, at 01:58. Next: The SpongeBob SquarePants Is Gay Controversy Explained (& Why It's Dumb) [360] SpongeBob is viewed in 170 countries speaking 24 languages, and has become "a killer merchandising app". Dobson said they posted pro-gay material on their website, but later removed it. SpongeBob SquarePants has become the most successful Nicktoon, but why is the show still so popular, despite its quality being in decline for years? Some situations in the show can be very relatable as well, such as when Squidward quits his job and moves in with SpongeBob, or the latter’s many struggles to get his driver’s license. Click the button below to start this article in quick view. Sandy Cheeks and Gary the Snail are also available as pre-stuffed minis. [167] In an interview, Cyma Zarghami, then-general manager and executive vice president of Nickelodeon, said, "Are we banking on the fact that Fairly OddParents will be the next SpongeBob? The first poster along with a title change to Sponge on the Run was revealed on November 12, 2019,[350] with the first trailer releasing on November 14. [333] The film was directed by Hillenburg, and written by long-time series writers Derek Drymon, Tim Hill, Kent Osborne, Aaron Springer, Paul Tibbitt, and Hillenburg. Because of the tiki influence on the show, the background painters use a lot of pattern. Paramount Pictures and Nickelodeon Movies produced The SpongeBob SquarePants Movie, an animated film adaptation of the series released on November 19, 2004. Episodes are finished in California, where they are edited and have music added. [248], In April 2009, Burger King released a SpongeBob-themed advertisement featuring a parody of Sir Mix-a-Lot's song "Baby Got Back". So, what makes SpongeBob SquarePants so popular? [80] According to Brown, his Mr. Krabs voice was mostly improvised during his audition and it was not challenging for him to find the correct voice. [40][46], Derek Drymon, who served as creative director for the first three seasons, has said that Hillenburg wanted to surround himself with a "team of young and hungry people". This is the character! They formed "The Sponge Divers Orchestra", which includes Carr and Belfer. [35] Kevin Kay and Hecht had to step outside because they were "exhausted from laughing", which worried the cartoonists. The first season's score primarily featured selections from the Associated Production Music Library, which Carr has said includes "lots of great old corny Hawaiian music and big, full, dramatic orchestral scores. ", "SpongeBob SquarePants Spinoffs in the Works From Nickelodeon", "SpongeBob gets artsy for 20th anniversary", "Nickelodeon and The Pantone Color Institute Launch SpongeBob Yellow and Patrick Star Pink in Commemoration of SpongeBob's 20th Anniversary", "Behind the Business of 'SpongeBob's Big Birthday Blowout, "Nickelodeon Celebrates 20 Years of 'SpongeBob SquarePants' with "Best Year Ever, "Cynthia Rowley Creates SpongeBob SquarePants Birthday Wetsuit", "How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities", "SpongeBob Got A Haute Couture Makeover At Amsterdam Fashion Week", "This Edgy Fashion Collection Is Inspired by SpongeBob SquarePants", "Kyrie Irving, Nike Go Under the Sea with SpongeBob", "HipDot launches 'SpongeBob Squarepants' cosmetics collection", "A SpongeBob SquarePants Makeup Collection Is Here - and It's Surprisingly Wearable", "Celebrate SpongeBob with Nick's 'Best 200 Episodes Ever' 30-Disc Set", "Nicklodeon. 2 5 0 1 1052. [220][221][222][223] In May 2011, a new species of mushroom, Spongiforma squarepantsii, was described and named after the series' title character. [325][326] Hillenburg and Duffy met with various cartoonists—including James Kochalka, Hilary Barta, Graham Annable, Gregg Schigiel, and Jacob Chabot—to contribute to each issues. [62] On November 26, 2018, at the age of 57, Hillenburg died from complications from amyotrophic lateral sclerosis (ALS), which had been diagnosed in March 2017. [39][44] However, the Nickelodeon legal department discovered—after voice acting had been completed for the original seven-minute pilot episode—that the name "SpongeBoy" was already in use for a mop product. Over 18 years later, the internet is still churning out new SpongeBob-inspired memes with reckless abandon. The first episode of "SpongeBob SquarePants," titled "Help Wanted," premiered on May 1st, 1999. According to Moody Gardens President and CEO John Zendt, "Visitors will be able to interact with the Nickelodeon characters on a digital stage as they have never been able to do before. [283] The series later streamed on Prime Video in 2013 after the Netflix deal ended. ", "SpongeBob SquarePants: Who Bob What Pants? [141], On February 11, 2019, Nickelodeon announced it would recognize the twentieth anniversary of SpongeBob SquarePants with a series of celebrations known as the "Best Year Ever". (Even if you didn't, you're likely familiar with the popular Nickelodeon series.) [58][104] The California crew storyboard each episode. [213] Viewers of UK television network Channel 4 voted SpongeBob SquarePants the 28th Greatest Cartoon in a 2004 poll. ... We are hoping. SpongeBob SquarePants isn't what it used to be, but it's still quite popular even if its quality has been in decline for years. [411] Pictures of SpongeBob SquarePants began to appear on the labels of 8 ounce cans of Green Giant cut green beans and packages of frozen Green Giant green beans and butter sauce in 2007, which featured free stickers. ", "SpongeBob SquarePants: The Great Patty Caper", "SpongeBob SquarePants — WhoBob WhatPants? [398] The title character and his friends have been used as a theme for special editions of well-known family board games, including Monopoly,[399] Life,[400] and Operation,[401] as well as a SpongeBob SquarePants edition of Ants in the Pants,[402] and Yahtzee. [334][335][336] The film is about Plankton's evil plan to steal King Neptune's crown and send it to Shell City. [394] The musical opened to critical acclaim,[395] and tied for most-nominated production at the 2018 72nd Tony Awards with twelve Tony nominations. 97% Upvoted. Everybody's in the same room, doing it old radio-show style. [89] Lori Alan voices Pearl Krabs. [393], SpongeBob SquarePants was adapted as a stage musical in 2016 by director Tina Landau. [426][427], "SpongeBob" redirects here. The owner of the Krusty Krab is a miserly red crab named Mr. Krabs who talks like a sailor and runs his restaurant as if it were a pirate ship. "[30], Until his death in 2018, Hillenburg had served as the executive producer over the course of the series' entire history and functioned as its showrunner from its debut in 1999 until 2004. [126][127][128][130][131] Critically acclaimed duo Patrick Creadon and Christine O'Malley created the film as a followup to I.O.U.S.A.—a documentary on America's financial situation. The show may not be as popular as it was in its heyday, when 60 million viewers were tuning in every month, but the characters are still soaking up the love. Telling the SpongeBob story feels like the perfect fit. SpongeBob SquarePants defined a generation, contributing greatly to the now-infamous Millennial sense of humor.With its colorful animation, offbeat comedy and quirky characters, SpongeBob quickly became one of Nickelodeon's top shows, and it's still going strong with Season 13. Following the release of its first film, The SpongeBob SquarePants Movie, the quality of the series began to decline and its sense of humor changed, yet Nickelodeon continues renewing it and the audience remains loyal. ... Like Pee-wee's Playhouse, SpongeBob joyfully dances on the fine line between childhood and adulthood, guilelessness and camp, the warped and the sweet. His favorite pastimes include "jellyfishing", which involves catching jellyfish with a net in a manner similar to butterfly catching, and blowing soap bubbles into elaborate shapes. [212] In June 2010, Entertainment Weekly named SpongeBob one of the 100 Greatest Characters of the Last 20 Years. Ten years ago today, SpongeBob SquarePants and his Bikini Bottom cohorts became movie stars. Brief SpongeBob SquarePants appearance at Super Bowl halftime show disappoints", "Spongebob Squarepants' 'Sweet Victory' finally gets a Super Bowl tribute", "WATCH: Dallas Stars give fans the 'Sweet Victory' SpongeBob halftime show we all deserve", "The Dallas Stars gave us the 'Sweet Victory' Spongebob halftime we missed at the Super Bowl", "SpongeBob, Muppets and the Sister Sledge writer suffer criticism", "SpongeBob isn't gay or straight, creator says", "Dobson clarifies Pro-Gay SpongeBob Video Controversy", "Ministry celebrates SpongeBob: Gay, happy, yellow, orange, whatever, he's welcome", "Ukraine's Morality Police Probe 'Gay' SpongeBob", "Nickelodeon's Pride Tweet Reignites Debate On SpongeBob's Sexual Orientation", "CCFC to Nickelodeon: Did You Approve the SpongeBob SquareButt Burger King Commercial? A Broadway musical based on the series opened in 2017 to critical acclaim. [35] Although executive producer Derek Drymon described the pitch as stressful, he said it went "very well". [210] In addition, the website's UK division ran a Top 100 Animated Series list, and like its US counterpart, ranked SpongeBob SquarePants 15th. 3 Satire humor The show contains a lot of Satire humor that discusses many of the issues inside the united states. "SpongeBob SquarePants" celebrates its 20th anniversary. [114] The team built a dolphin puppet named Bubbles, voiced by Matt Berry, for The SpongeBob Movie: Sponge Out of Water. Club wrote that as the series went on, "[it] leaned hard into kid-friendly physical humor and gross out moments that appealed to no one in particular". The fifth-longest-running American animated series, its popularity has made it a media franchise. '"[42] While Kenny was developing SpongeBob's voice, the show's casting crew wanted him to have a unique, high-pitched laugh in the tradition of Popeye and Woody Woodpecker. [388][389] On July 19, 2013, Nickelodeon announced the competition's finalists. [7] He began developing SpongeBob SquarePants into a television series in 1996 following the cancellation of Rocko's Modern Life, and in 1997, a seven-minute pilot was pitched to Nickelodeon. [45] In choosing a replacement name, Hillenburg felt he still had to use the word "Sponge", so that viewers would not mistake the character for a "Cheese Man". He didn't jump at the chance. But he was already living on his own—and trying to get a job at the Krusty Krab—when the SpongeBob show debuted in 1999. SpongeBob SquarePants, whether some like it or not, has adapted to those changes, and the younger audiences continue to be drawn to it. [249][250][251][252][253] In official statements released by Burger King and Nickelodeon, both companies claimed the campaign was aimed at parents. 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